The Data Economy

The Economist likens it to the new oil.

Klaus Schwab, Executive Chairman of Davos World Economic Forum, describes it as a fundamental component of the Fourth Industrial Revolution, along with robotics and artificial intelligence.

No matter how one refers to it, there is no question that the availability, proliferation and use of data have already changed our everyday lives. Shopping,…

CANalytics Column – What is it about Wednesdays?

We have long known that there is a general usage trend on council websites – volume peaks in the beginning of the week and then tapers off into a trough on the weekend. The difference between the week and weekend is pronounced – council websites handle more than twice the volume on an average working day than they do on a weekend day.

This chart shows sessions (pages provide a similar view)…

How do residents feel about ads on council websites?

In our first of this three-part blog (Is there Good Internet Advertising?), we presented results of independent research showing that different ad-display modes can either produce a strong negative reaction amongst users or can be entirely neutral to the user experience. Our second blog (Do…

ADVERTISING, AN INTRODUCTION: Online Advertising, a cost effective alternative

In our previous blog, we looked at why advertising is crucial and how local businesses benefit. In this one, we explore how advertising online can be more cost effective than advertising in print.

Councils have traditionally used print – leaflets, mailshots, posters – to market their services. Print will remain an important part of the portfolio but most advertisers do not rely on…

Browser Wars – are councils keeping pace?

We were interested to see how accessing council sites differed from how people view the internet generally. What better way than to look at the browser?

From the early internet days when Microsoft targeted Netscape, the browser market has been a key battleground for one simple reason – controlling the screen has always been key to making money. The two biggest tech behemoths – Google and…

Do council websites actually serve their local communities?

Without doubt, but the geographic data from council websites paints a broader picture that may reflect just how mobile the UK has become. Or at least would force us to define more precisely what constitutes the “local community”.

Starting at country level, as you would expect, the vast majority of sessions – more than 95% - are initiated from the UK. But the breadth of countries accessing…

Do Ads on Council Websites Affect the User Experience?

Councils are no strangers to advertising. Many have had print publications and most still have outdoor space and events that are sold to companies and agencies. It makes sense – making use of public assets to generate income is good for the council and the tax payer.

The council website should be no different. It’s an asset. It’s in high demand. And the Council Advertising Network has proven*…

Budget? What Budget?

When you work in public sector communications, there are few things more invigorating than a Comms2point0 unconference.

I work at The Council Advertising Network where we love helping comms teams do more for less - we give you cold hard cash and run digital campaigns for 80% less than traditional channels. I wanted to hear what other organisations were doing to make budgets go further so…

How to buy digital advertising safely

In my last blog post I promised to give some more detail on how to buy digital media in a way that is safe for your brand.

There are two key risks for public sector when buying advertising through programmatic exchanges or on digital platforms:

  • Funding criminal sites
  • Placing ads in inappropriate contexts

The first risk is relatively…

Is There Good Internet Advertising?

In response to the increasing use of ad blockers, the big brands and agencies have invested in comprehensive research to determine if consumers have preferences for different ad placement types.