CANalytics Column: Are council websites bouncy?

The bounce rate is one of the most commonly used metrics for analysing consumer behaviour on a website. In simple, though not entirely accurate, terms, it is defined as single-pageview visits to a website. In other words, a “bounce” is when someone comes to a website and leaves without further interaction. The “bounce rate” is the percentage of those single-pageview visits relative to all visits.

The…