ADVERTISING, AN INTRODUCTION: Online Advertising, a cost effective alternative

In our previous blog, we looked at why advertising is crucial and how local businesses benefit. In this one, we explore how advertising online can be more cost effective than advertising in print.

Councils have traditionally used print – leaflets, mailshots, posters – to market their services. Print will remain an important part of the portfolio but most advertisers do not rely on…

Councils and 1-Click – the countdown has begun

All of us make daily online transactions, whether booking a holiday, ordering a supermarket shop or requesting a too-big-for-the-bin waste collection.